| Başlık | Grannies |
| Haftanın | adam&eveDDB |
| Kampanya | The smarter choice - Anheuser Busch |
| Reklamcı | Anheuser-Busch |
| Marka | Bud Light |
| İlk Yayınlanma Tarihi | 2008 / 5 |
| Sektör | Beers, Ciders, Lagers |
| Slogan | See the light |
| hikaye | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
| felsefe | First TV advertising developed specifically for the Irish market |
| Sorun | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Medya Türü | Television |
| Süre | |
| Market | Ireland |
| film müziği | Wild Things |
| Reklam Sorumlusu | Alex Smith |
| Yaratıcı Yönetmen | Mike Crowe |
| Sanat Yönetmeni | Rob Messeter |
| Yönetmen | John O'Hagan |
| Prodüktör | Emma Cairns |
| Media Planner | Jenny Byrne |
| Ajans Prodüktörü | Phil McCluney |
| Strateji Planlama | Adrian Hinds |
| Müşteri Direktörü | Paul Matuszczyk |
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