| Başlık | Dreamcaster |
| Haftanın | FCB New York |
| Kampanya | Dreamcaster |
| Reklamcı | AB Inbev |
| Marka | Michelob Ultra |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
| felsefe | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
| Sorun | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | HēLō |
| Prodüksiyon Şirketi | DaHouse Audio |
| Prodüksiyon Şirketi | NEPYRU |
| PR Agency | 3PM |
| Medya Ajansı | Starcom USA |
| Yaratıcı Ajans Başkanı | Michael Aimette |
| Yaratıcı Ajans Başkanı | Gabriel Schmitt |
| Grup Yaratıcı Direktörü | Alexandre Abrantes |
| Yaratıcı Yönetmen | Thomas Mori |
| Yaratıcı Yönetmen | Simon Dolsten |
| Designer | Vitor Hugo Favero |
| Sanat Yönetmeni | Vitor Hugo Favero |
| Sanat Yönetmeni | Roxane Schneider |
| Sanat Yönetmeni | Victoria Rocha |
| Agency Designer | Eric Benitez |
| Animasyon | Breithner Monteiro |
| Agency Editor | Chris Monteiro |
| Agency Editor | Stephen Jess |
| Group Account Director | Diana Gonzalez-Cash |
| Yaratıcı Ortak | Danilo Boer |
| Reklam Yazarı | Pieter Claeys |
| Head of Design | Sy-Jenq Cheng |
| Head of Design | Sy-Jenq Cheng |
| Prodüktör | Nick Williams |
| Director of Integrated Production | Daniel Roversi |
| Head of Design | Sy-Jenq Cheng |
| Integrated Producer | Pim Leeuwenkamp |
| Prodüksiyon Sorumlusu | Connor Bland |
| Proje Sorumlusu | Lilly Sessions |
| Chief Strategy Officer | Todd Sussman |
| Head of Design | Sy-Jenq Cheng |
| Strategy Director | Jamie Rutherford |
| Müşteri Süpervizörü | Logan Butler |
| Content Creator | Adam Nelson |
| Assistant Account Executive | Matthew Hamburg |
| Management Supervisor | Elisa Tanganelli |
| Program Director | Abby Kiefer |
| Strategist | Michael Schonfeld |
More Work
SEE ALLDreamcaster (Documentary)
- MARKA:
- Michelob Ultra
- HAFTANIN:
- FCB New York
Camel. Desert
- MARKA:
- DHL
- HAFTANIN:
- Horizon FCB Middle East
Runner. Mountain
- MARKA:
- DHL
- HAFTANIN:
- Horizon FCB Middle East
Kayak. River
- MARKA:
- DHL
- HAFTANIN:
- Horizon FCB Middle East
It's Only Worth It
- MARKA:
- Michelob Ultra
- HAFTANIN:
- FCB New York
Double Ranch
- MARKA:
- Hidden Valley Ranch
- HAFTANIN:
- FCB Chicago
Yesterdelivery
- MARKA:
- DHL
- HAFTANIN:
- Horizon FCB Middle East
Dreamcaster (all libraries)
- MARKA:
- Michelob Ultra
- HAFTANIN:
- FCB New York
Dreamcaster (aura)
- MARKA:
- Michelob Ultra
- HAFTANIN:
- FCB New York