Başlık | Dreamcaster (Audio Case) |
Haftanın | FCB New York |
Kampanya | Dreamcaster |
Reklamcı | AB Inbev |
Marka | Michelob Ultra |
İlk Yayınlanma Tarihi | 2022 |
Sektör | Beers, Ciders, Lagers |
hikaye | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
felsefe | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
Sorun | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
Medya Türü | Case Study |
Süre | |
Prodüksiyon Şirketi | HēLō |
Prodüksiyon Şirketi | DaHouse Audio |
Prodüksiyon Şirketi | NEPYRU |
PR Agency | 3PM |
Medya Ajansı | Starcom USA |
Yaratıcı Ajans Başkanı | Michael Aimette |
Yaratıcı Ajans Başkanı | Gabriel Schmitt |
Grup Yaratıcı Direktörü | Alexandre Abrantes |
Yaratıcı Yönetmen | Thomas Mori |
Yaratıcı Yönetmen | Simon Dolsten |
Designer | Vitor Hugo Favero |
Sanat Yönetmeni | Vitor Hugo Favero |
Sanat Yönetmeni | Roxane Schneider |
Sanat Yönetmeni | Victoria Rocha |
Agency Designer | Eric Benitez |
Animasyon | Breithner Monteiro |
Agency Editor | Chris Monteiro |
Agency Editor | Stephen Jess |
Group Account Director | Diana Gonzalez-Cash |
Yaratıcı Ortak | Danilo Boer |
Reklam Yazarı | Pieter Claeys |
Head of Design | Sy-Jenq Cheng |
Head of Design | Sy-Jenq Cheng |
Prodüktör | Nick Williams |
Director of Integrated Production | Daniel Roversi |
Head of Design | Sy-Jenq Cheng |
Integrated Producer | Pim Leeuwenkamp |
Prodüksiyon Sorumlusu | Connor Bland |
Proje Sorumlusu | Lilly Sessions |
Chief Strategy Officer | Todd Sussman |
Head of Design | Sy-Jenq Cheng |
Strategy Director | Jamie Rutherford |
Müşteri Süpervizörü | Logan Butler |
Content Creator | Adam Nelson |
Assistant Account Executive | Matthew Hamburg |
Management Supervisor | Elisa Tanganelli |
Program Director | Abby Kiefer |
Strategist | Michael Schonfeld |