Başlık | The Spotify Effect: Digital Poster (2) |
Haftanın | FCB Worldwide |
Kampanya | The Spotify Effect |
Reklamcı | Spotify |
Marka | Spotify |
İlk Yayınlanma Tarihi | 2024 / 4 |
Sektör | Internet Sites (Excluding ISPs) / Apps. |
hikaye | Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto. |
Medya Türü | Outdoor/Out of Home |
Süre | |
Yaratıcı Ajans Başkanı | Tara O |
Yaratıcı Ajans Başkanı | Michael Aimette |
EVP | Tara O |
EVP | Gary Resch |
Yaratıcı Yönetmen | Tara O |
Yaratıcı Yönetmen | Gary Resch |
Yaratıcı Yönetmen Ortağı | Tara O |
Yaratıcı Yönetmen Ortağı | Roxane Schneider |
Yaratıcı Yönetmen Ortağı | Pieter Claeys |
Sanat Yönetmeni Amiri | Tara O |
Sanat Yönetmeni Amiri | Matthew Sy |
Sanat Yönetmeni Amiri | Jenq Cheng |
Tasarım | Tara O |
Tasarım | Matthew Sy |
Tasarım | Jenq Cheng |
Yaratıcı Yönetmen | Tara O |
Yaratıcı Yönetmen | Simon Dolsten |
Design Director | Tara O |
Design Director | Eric Benitez |
Sanat Yönetmeni | Tara O |
Sanat Yönetmeni | Victoria Rocha |
Designer | Tara O |
SVP | Tara O |
SVP | Nick Williams |
Prodüktör | Tara O |
Prodüktör | Nick Williams |
Content | Tara O |
Content | Nick Williams |
Studio Director | Tara O |
Studio Director | Jackie Helfgott |
Director of Business Affairs | Tara O |
Director of Business Affairs | Janice Katz |
SVP | Tara Graff |
Group Account Director | Tara O |
Group Account Director | Tara Graff |
Management Supervisor | Tara O |
Management Supervisor | Jessie Gwilt |
Chief Strategy Officer | Tara O |
Chief Strategy Officer | Todd Sussman |
Strategy Director | Tara O |
Strategy Director | Kelsey Steele |
Strategist | Tara O |
Strategist | Michael Schonfeld |
Animasyon | Tara O |
3D | Tara O |
Animasyon | Andy Kennedy |
3D | Andy Kennedy |
Designer | Andy Kennedy |
Yaratıcı Ortak | Danilo Boer |
Integrated Producer | Margot Meyerhoff |
Scenic Designer | Simon Fernandes |
Sanat Yönetmeni | Vitor Favero |
Post Prodüksiyon | Matt Klein |
Proje Sorumlusu | Stefany Garcia |