| Başlık | Combo Pack Cereal Box |
| Haftanın | O |
| Kampanya | Diamond Shreddies - Post Cereal |
| Reklamcı | Kraft Foods, Inc. |
| Marka | Post |
| Posted | Ekim 2008 |
| Ürün | Diamond Shreddies |
| Sektör | Breakfast Cereals |
| Slogan | www.diamondshreddies.com |
| hikaye | Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints? |
| Medya Türü | Packaging, Branding & Design |
| Market | Canada |
| Sanat Yönetmeni | Ivan Pols |
| Reklam Yazarı | Hunter Somerville |
| Yaratıcı Yönetmen Ortağı | Tim Piper |
| Reklam Yazarı | Tim Piper |
| Yaratıcı Ajans Başkanı | Nancy Vonk |
| Yaratıcı Ajans Başkanı | Janet Kestin |
| Yaratıcı Yönetmen Ortağı | Ivan Pols |
| Ajans Prodüktörü | Ken Rodger |
| Ajans Prodüktörü | Brenda Surminski |
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