EDF - "Episode 17 - T’es sûr… "

Havas Paris

Havas Paris Puteaux, France

Ödüller

24118

Marka: EDF
Ülke: France

Reklamcı: EDF

Başlık	Episode 17 - T’es sûr…
Haftanın	Havas Paris
Kampanya	The ElectRIC saga
Reklamcı	EDF
Marka	EDF
İlk Yayınlanma Tarihi	2016 / 12
Sektör	Energy & Water Authorities, Utilities
hikaye	Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively. And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Medya Türü	Television
Süre	45 seconds
Yönetmen	Eric Judor
Communications Director	Julien Villeret
Director, Brand Management	Catherine Lescure
Reklam Sorumlusu	Virginie Maillebuau
Reklam Sorumlusu	Virginie Chambault
Reklam Sorumlusu	Raphaël de Boishéraud
Chief Executive Officer (CEO)	Agathe Bousquet
Managing Partner	Aurélien Pernot
Müşteri Direktörü	Benjamin Delacroix
Müşteri Temsilcisi	Marie-France Collet
Yaratıcı Yönetmen	Christophe Coffre
Reklam Yazarı	Guillaume Blanc
Sanat Yönetmeni	Florian Roussel
Agency TV Producer	Virginie Meldener
Prodüktör	Fabienne Meric-Rougier