| Başlık | Virtual smog |
| Haftanın | Bartle Bogle Hegarty Shanghai |
| Kampanya | Smog Hijack |
| Reklamcı | WWF |
| Marka | WWF |
| İlk Yayınlanma Tarihi | 2014 / 10 |
| Sektör | Environmental & Ecological Issues |
| hikaye | This year, WWF wanted to focus their efforts for Earth Hour on fighting the smog. China experienced the worst smog it has ever had in 52 years, with the Air Quality Index (AQI) some days soaring 40 times the WHO health limit. As smoggy days were becoming as frequent as regular ones, Chinese citizens were besieged with helplessness and “pollution fatigue”. Momentum to act on the problem was starting to wane. How do we remind them that the fight against the smog isn’t over. How do we push them into action? We invaded the last place in China with clean air – their digital space. |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | FUGUMOBILE SHANGHAI |
| Yaratıcı Ajans Başkanı | Johnny Tan |
| Sanat Yönetmeni | Nicola Chung |
| Senior Copywriter | David Tsai |
More Work
SEE ALLA little help at home
- MARKA:
- Google Nest
- HAFTANIN:
- 72andsunny
A little help with your music
- MARKA:
- Google Nest
- HAFTANIN:
- 72andsunny
A little help in the kitchen
- MARKA:
- Google Nest
- HAFTANIN:
- 72andsunny
Prison
- MARKA:
- Optus
- HAFTANIN:
- 72andsunny
The Unlimited
- MARKA:
- UOB
- HAFTANIN:
- 72andSunny
Something Real
- MARKA:
- Paspaley
- HAFTANIN:
- 72andsunny
Fill Your Cart With Color
- MARKA:
- eBay
- HAFTANIN:
- 72andsunny
Happiness Without Borders
- MARKA:
- Harbin
- HAFTANIN:
- Bartle Bogle Hegarty Shanghai
Singing Car
- MARKA:
- Qoros
- HAFTANIN:
- Bartle Bogle Hegarty Shanghai