Kahlúa - "Feliz St. Patrick's Day"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

5715

Marka: Kahlúa
Ülke: United Kingdom

Reklamcı: Pernod-Ricard

Başlık	Feliz St. Patrick's Day
Haftanın	Wieden+Kennedy
Kampanya	Feliz St. Patrick's Day
Reklamcı	Pernod-Ricard
Marka	Kahlúa
İlk Yayınlanma Tarihi	2024 / 3
Sektör	Spirits, Fortified Wines
felsefe	St Patrick’s Day is dominated by a black and creamy drink - the Stout. Today, Kahlúa, the world's leading coffee liqueur brand, announced its plans to take over this year's St. Patrick's Day celebrations in the UK, Ireland, and the US with its own black and creamy alternative: the Espresso Martini. St Patrick’s Day has long been synonymous with drinking stout. In fact, more than 13 million pints of the black and creamy drink are consumed worldwide every 17 March* (819% more than usual). But stout isn't for everyone, in fact, figures show that 60% of Brits* would rather drink an espresso martini over a stout to celebrate St. Paddy’s. So it begged the question: what if Kahlúa encouraged people to drink what they’d prefer? Perhaps a cocktail that looks a lot like a black and creamy stout: The Espresso Martini. Introducing "Feliz St. Patrick's Day" In the week leading up to the big day, Kahlúa is hitting the streets with a bold digital out-of-home van and posters strategically placed outside Irish bars across cities in the UK and Ireland. If celebrators happen to come across The Evening Standard on Wednesday 13th March, they may encounter a cover wrap that nods to stout. Plus, patrons of the St Paul’s branch of Dirty Martini will be able to get their hands on an ‘Incognito Espresso Martini Mini Pint Glass’ from 4pm Thursday on a first come, first served basis when ordering 2-for-1 Espresso Martinis this week.** Accompanying the stunt is a humorous film directed by Oscar-nominated, Derry Girls director Michael Lennox and starring the beloved Irish TikTok father-son duo, Tadhg and Derry Fleming, and Ian Ryan, stout aficionado and founder of Beautiful Pints. The film, which will live on Kahlúa's Instagram and YouTube channels, introduces a fresh twist on the stout-heavy celebrations this St. Paddy's Day. From the remote setting, close-up drink shots, traditional Irish music, and many nods to stouts, every element of the film builds anticipation for a pint of stout, only to hilariously reveal it as an unexpected Espresso Martini. “Feliz St. Patrick's Day,” created in collaboration with global creative agency Wieden+Kennedy London, will be further supported on social media with additional content videos by Tadhg and Derry Fleming, Ian Ryan, and former Irish Rugby player Rory Best. The activation comes on the heels of the brand's new brand platform, "Stir Up," which debuted in November 2023. The platform aims to capture the dramatic nature of Kahlúa, giving the brand a playful role in people’s lives—St. Patrick's Day being no exception
Medya Türü	Integrated Media/360 Activation
Süre	36 seconds
Yaratıcı Yönetmen	Freddy Taylor
Yaratıcı Yönetmen	Philippa Beaumont
Yaratıcı Ekip	Charlie Hood
Yaratıcı Ekip	Liam Abraham
Group Account Director	Ollie Pym
Müşteri Direktörü	Emily Gower
Planner	Melanie Eckersley
Strategy Director	Brian Ritter
AV and Print Producer	Aurelie Livera
Assistant Producer	Lea Georgiev
Prodüktör	Rich Adkins
Head of Business Affairs	Helena Tomas
Senior Business Affairs Manager	Alex Coomer
Design Director	Phil Rosier
Head of Studio	David Brodie
Studio Manager	Sophia Anastasiou
Head of Irishness	Paddy Treacy
Head of Account Management	Matt Owen
President	Ryan Fisher
Yaratıcı Ajans Başkanı	Ana Balarin
Yaratıcı Ajans Başkanı	Hermeti Balarin
Chief Strategy Officer	Dan Hill
Prodüksiyon Şirketi	Wrack
Yönetmen	Michael Lennox
Prodüksiyon Sorumlusu	Jennifer Lawlor
Prodüktör	Clara Bennett
Prodüksiyon Sorumlusu	Sam LInzell
Görüntü Yönetmeni	Ray Coates
1st AD	Barry Coldham
Prodüktör	Georgia Shelton
Stylist	Jakob Sundin
Costume	Lucy Hagan
Reklam Sorumlusu	Craig van Niekerk
Reklam Sorumlusu	Filip Kisk
Reklam Sorumlusu	Giancarlo Martins
Reklam Sorumlusu	Greg West
Reklam Sorumlusu	Ned Patterson
Offline Editor	Alan Scott-McCarthy
VFX Company	WE ARE COVERT
Renkçi	Florian Metzner
Sound Designer	Tom Guest
Müzik	Twenty Below Music
Artist/Writer	Guy Farley