Başlık | 16th Century Life Expectancy |
Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
Haftanın | McCann London |
Kampanya | 16th Century Life Expectancy |
Reklamcı | UK Black Pride |
Marka | UK Black Pride |
İlk Yayınlanma Tarihi | 2023 / 5 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
Medya Türü | İnteraktif |
Medya Ajansı | Uncle |
Medya Ajansı | Clear Channel Team |
Yaratıcı Ajans Başkanı | Rob Doubal |
Yaratıcı Ajans Başkanı | Laurence Thomson |
Yaratıcı Yönetmen | William Cottam |
Yaratıcı Yönetmen | James Crosby |
Yaratıcı Ekip | Ben Conway |
Yaratıcı Ekip | Lauryn Raymond |
Head of Design | Lisa Carrana |
Design Director | Max Henderson |
Strategy Director | Rebecca Priest |
Müşteri Temsilcisi | Sophie Toy |
Account Associate | Elizabeth Foord |
Proje Sorumlusu | Nishita Upadhyay |
Proje Sorumlusu | Lucy Cooper |
Marketing Manager | Ashley Biack |
Prodüktör | Sonia Amini |
Fotoğrafçı | john martin |
Retoucher | john martin |
Sinematografi | Sonia Amini |