| Başlık | Car-jacking |
| Haftanın |
Publicis Conseil
|
| Kampanya |
PMU: Jockeys are back
|
| Reklamcı |
PMU
|
| Marka |
PMU
|
| İlk Yayınlanma Tarihi |
2011 / 3
|
| Sektör | Lottery & Gambling
|
| Slogan | PMU: We bet that you will win |
| Slogan (ana dil) | PMU: On parie que vous allez gagner |
| hikaye | Sitting his old car in front of the trafic lights, a man is suddenly car-jacked by a bunch of jockey riders... again, his life will change within a few seconds. |
| hikaye (ana dil) | Un homme est arrêté à un feu au volant de sa vieille voiture quand soudain un commando de jockeys l'attaque façon car-jacking... Là aussi sa vie va basculer en quelques secondes. |
| felsefe | The jockey riders change someone's life within a few seconds, as a gambler's life after he wins a race and wins the Quinté+. |
| felsefe (ana dil) | Sorte de "commando du bonheur", ils transforment en l'espace de quelques secondes la vie de quelqu'un, à l'image d'un joueur dont la vie peut basculer après avoir parié sur une course et remporté le Quinté+. |
| Medya Türü |
Television
|
| Prodüksiyon Şirketi |
Intersection
|
| Prodüktör |
Amy Appleton
|
| Yönetmen |
Chris Palmer
|
| Ses Prodüktörü |
Laurent Favard
|
| Ses Prodüktörü |
Boris Jeanne
|
| Sanat Yönetmeni |
Jean Marc Tramoni
|
| Reklam Yazarı |
Marc Rosier
|
| Marketing director |
Cyrille Giraudat
|
| Communication director |
Benoît Cornu
|
| TV Prod |
Timothé Rosenberg
|
| TV Prod |
Pierre Marcus
|
| Medya Direktörü |
Martin Terrier
|
| Post Production |
The Mill LA
|