Plan International - "She'll Learn"

AMV BBDO

AMV BBDO London, United Kingdom

8617

Başlık	She'll Learn
Haftanın	AMV BBDO
Kampanya	Because I Am A Girl
Reklamcı	Plan International
Marka	Plan International
İlk Yayınlanma Tarihi	2012 / 9
Sektör	Charities, Foundations, Volunteers
hikaye	The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.)
Sorun	Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised.
Medya Türü	Television
Daha fazla bilgi	http://www.raiseyourhandnow.com
Ses Post Prodüksiyon	750mph
Post Prodüksiyon	Finish TV
Prodüksiyon Şirketi	Rattling Stick
Post Prodüksiyon	The Lab
Fotoğrafçı	Emma Hardy
Yönetmen	Sara Dunlop
Ajans Prodüktörü	Sophie Delaney
Ajans Prodüktörü	Angela Elini
Müşteri Temsilcisi	Anne Benveniste
Müşteri Temsilcisi	Helen Rae
Strateji Planlama	Katie Dallas
Strateji Planlama	Tom Johnstone
Sanat Yönetmeni	Adam Whitaker
Sanat Yönetmeni	Michael Jones
Reklam Yazarı	Charlotte Adorjan