Başlık | The Strongest Flyer |
Haftanın | Carne |
Kampanya | The Strongest Flyer |
Reklamcı | APU Cement |
Marka | APU |
İlk Yayınlanma Tarihi | 2016 / 5 |
Sektör | Industry |
felsefe | To convince workers that APU cement was the strongest brand, CARNE created a unique flyer, that never breaks” The Strongest Flyer, made of Tyvek, a material almost impossible to break. Then challenged workers to tear it apart and if anyone were able to do so, the company would give the winner a new house. |
Sonuç | Results (if it has them): Because no one could tear it, we had to raffle the prize. During the 3 weeks of the promo the brand sold 45,000 tons of cement, increasing sales up to 16%. That’s how a simple flyer convinced thousands of builders that APU cement is the strongest cement on the market. Challenge achieved. Quote from the leader creative: A simple flyer convinced thousands of workers that APU Cement is the most resistant on the market. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Yönetmen | Jose Rivera y Pierola |
Yaratıcı Ekip | Piero Oliveri |
Yaratıcı Ekip | Yoshi Ishikawa |
Yaratıcı Ekip | Alejandro Canciobello |
Yaratıcı Ekip | Luis Rios |
Yaratıcı Ekip | Gonzalo Flores |
Müşteri Temsilcisi | Jackie Sztrancman |
Prodüktör | Javier Correa |
Prodüktör | Lilian Aste |
Prodüksiyon Şirketi | Rebeca |
Prodüksiyon Sorumlusu | Alejandro Noriega |
Yönetmen | Miqi de la Barra |