Mohamed BARECHE
Executive Creative Director at Horizon FCB
Dubaï, United Arab Emirates
Başlık Clean Tags
Haftanın
Kampanya Clean Tags
Reklamcı Service Civique
Marka Service Civique
İlk Yayınlanma Tarihi 2012 / 2
Sektör Government & Other Authorities
hikaye The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys. 
Medya Türü Case Study
Sanat Yönetmeni
Yaratıcı Yönetmen
Yaratıcı Yönetmen

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