| Başlık | Inspiration Boxes |
| Haftanın | Leo Burnett Toronto |
| Kampanya | Inspiration Boxes |
| Reklamcı | IKEA |
| Marka | Ikea |
| Posted | Kasım 2014 |
| Sektör | Home Furniture |
| hikaye | Every July 1st 225,000 people in Quebec, Canada move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing! |
| Medya Türü | Case Study |
| Yaratıcı Ajans Başkanı | Judy John |
| Yaratıcı Yönetmen | Judy John |
| Yaratıcı Yönetmen | Lisa Greenberg |
| Grup Yaratıcı Direktörü | Morgan Kurchak |
| Grup Yaratıcı Direktörü | Anthony Chelvanathan |
| Grup Yaratıcı Direktörü | Steve Persico |
| Reklam Yazarı | Steve Persico |
| Sanat Yönetmeni | Anthony Chelvanathan |
| Ajans Prodüktörü | Anne Peck |
| Müşteri Süpervizörü | Allison Tang |
| Müşteri Süpervizörü | Danielle Iozzo |
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