Uncle Ben's - "HomeworkDirect"

BBDO San Francisco

BBDO San Francisco San Francisco, United States

16568

Marka: Uncle Ben's
Ülke: United States

Reklamcı: Mars, Inc.

Başlık	HomeworkDirect
Haftanın	BBDO San Francisco
Kampanya	HomeworkDirect
Reklamcı	Mars, Inc.
Marka	Uncle Ben's
İlk Yayınlanma Tarihi	2015 / 9
Sektör	Rice, Pasta, Dehydrated Vegetables & Cereals
hikaye	Through the Ben’s Beginners™ Cooking Contest, the UNCLE BEN’S® Brand has a campaign that encourages parents and their children to cook together. This year through a revealing video, we have taken extra measures to highlight the importance of cooking as an important life skill, similar to reading or writing. Created by BBDO San Francisco, “HomeworkDirect” is based on the insight that parents invest a lot when it comes to their children’s education, but they are largely not teaching them to cook. In this 2-minute film that runs online, a wide range of parents are asked if they would sign up for a service to perform their children’s homework and if they regularly taught their children these important cooking lessons. The results were incredible.
Medya Türü	İnteraktif
Süre	119 seconds
Chief Creative Officer, Worldwide	David Lubars
Yaratıcı Yönetmen	Matt Miller
Yaratıcı Yönetmen	Steve Rutter
Associate Creative Director, Copywriter	Alex Stainton
Associate Creative Director, Art Director	Jakub Szymanski
Director of Production	Louise Doherty
Business Affairs	Jacqueline Djanikian
Müşteri Direktörü	Elana Shea
Müşteri Süpervizörü	Alexandra Humpherys
Prodüksiyon Şirketi	Humble
Yönetmen	Whitey McConnaughy
Prodüktör	Brian Quinlan
Post Prodüksiyon	Umlaut Films
Editör	Jonothan Flookes
Prodüksiyon Sorumlusu	Gina LaCurcio