The Guardian - "Volume Control"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

4181

Başlık	Volume Control
Haftanın	Wieden+Kennedy
Kampanya	2007 The Guardian
Reklamcı	Guardian Media Group
Marka	The Guardian
Posted	Haziran 2008
Sektör	Newspapers, Magazines, Books
felsefe	We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007.
Sorun	The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers.
Medya Türü	Print
Market	United Kingdom
Yaratıcı Yönetmen	Tony Davidson
Sanat Yönetmeni	Ian Perkins
Reklam Yazarı	Sophie Bodoh
Yaratıcı Yönetmen	Michael Russoff
Yaratıcı Yönetmen	Marc Shillum