Brand Protection Group - "Fake It All"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

6436

Başlık	Fake It All
Haftanın	H&C Leo Burnett Beirut
Kampanya	Fake It All
Reklamcı	Brand Protection Group
Marka	Brand Protection Group
Posted	Temmuz 2011
Sektör	State Education
Slogan	The Closest Things To You Can Be Fake
felsefe	Create an anti-counterfeit awareness campaign and to promote the call center.
Sorun	After 15 years of Lebanese civil war and 20 years of instability, resulting in poorlu controlled borders, it's no suprise that counterfeit products and so widespread here.Despite strict laws against it, it is still part of the culture, everywhere to be seen, yet barely noticed. Almost any brand has a fake aquivalent in stores, where we have a 15% counterfeit rate vs. a 5% worldwide average.
Sonuç	In a country of 4 million:Our campain reached 3.6 million,ie. 92% of the population and received free media coverage worth $375,000 dollars.In a month's time, the Call Center witnessed an 850% increase in the number of callers.Levanon may not be free of fake products, but with this level of awareness, counterfeit can no longer go unnoticed.
Medya Türü	Case Study
Yaratıcı Ajans Başkanı	Bechara Mouzannar
Yaratıcı Yönetmen	Areej Mahmoud
Yaratıcı Yönetmen	Tania Saleh
Dijital Sorumlusu	Patrick Honein