UNICEF - "How tall are you"

Ogilvy South Africa

Ogilvy South Africa Bryanston, South Africa

3280

Başlık	How tall are you
Haftanın	Ogilvy South Africa
Kampanya	How tall are you
Reklamcı	UNICEF
Marka	UNICEF
Posted	Eylül 2008
Sektör	Human Rights
Slogan	Children only have to be this tall to fight
felsefe	The way to get the attention of any parent is through their children. And this is what we set out to do. Target Audience The "standees" were targeted at adults with children. They worked by drawing the children in and as a result the accompanying adults as well. As the children interacted with the "standees" they became part of the execution and their parents got hit by the full impact of the message.
Sorun	UNICEF reports that there are welll 250 000 children in armed forces around the world. Our objective was to draw up people's attention to this fact and drive them to the UNICEF website where they would find more information on the Coalition to Stop the Use of Child Soldiers. All in engaging and cost effective way.
Sonuç	The "standees" generated a lot of interest from children and adults alike. HITS on the UNICEF website also increased over two month campaign duration.
Medya Türü	Outdoor/Out of Home
Sanat Yönetmeni	Gavin Dexter
Yaratıcı Yönetmen	Fran Luckin
Yaratıcı Yönetmen	Gerry Human
İlustratör	Clive Kirk
Fotoğrafçı	Tristan McClaren
Reklam Yazarı	Tseliso Rangaka