Başlık | Both of You - Marla |
Haftanın | Amsterdam Worldwide Group |
Kampanya | Both of You |
Reklamcı | Sony / Intel |
Marka | Intel® |
İlk Yayınlanma Tarihi | 2013 / 12 |
Sektör | Computers, PDAs & Calculators |
hikaye | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
felsefe | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Sonuç | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Medya Türü | Web Film |
Süre | |
Daha fazla bilgi | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
Post Prodüksiyon | Darlings Post |
Müzik Şirketi | Audentity Music & Sound |
Yaratıcı Yönetmen | Richard Gorodecky |
Sanat Yönetmeni | Richard Gorodecky |
Reklam Yazarı | Richard Gorodecky |
Sanat Yönetmeni | Laurie Lacourt |
Reklam Yazarı | Chermine Assadian |
Sanat Yönetmeni | Fabian Hupfauf |
Sanat Yönetmeni | Daniel Peirón |
Reklam Yazarı | Karen Cardy |
Prodüktör | Neil Henry |
Prodüktör | Jan-Peter Wiersma |
Müşteri Direktörü | Megan Wooding |
Müşteri Temsilcisi | KaMing Kho |
Strateji Planlama Direktörü | Uli Kurtenbach |
Prodüksiyon Şirketi | Frontier Films |
Yönetmen | Matthew Bissonnette |
Görüntü Yönetmeni | Kris Belchevski |
Sanat Yönetmeni | Patricia Christie |
Prodüksiyon Sorumlusu | Simon Dragland |
Prodüksiyon Sorumlusu | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Kompositör | Niels den Otter |
Kompositör | Guido Maat |
Kompositör | Rogier de Nijs |