Başlık | Yelena |
Haftanın | 180 Amsterdam |
Kampanya | Gold Is Never A Given (print/online) - adidas |
Reklamcı | adidas |
Marka | adidas |
Posted | Ağustos 2008 |
Sektör | Apparel, Fashion & Footwear |
Slogan | Impossible is Nothing |
hikaye | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
Medya Türü | |
Prodüksiyon Şirketi | 2D Photo Productions |
Sanatçı | Emile Wilmer |
Proje Sorumlusu | Piers Bebbington |
Basılı Malzeme Prodüktörü | Marlon Lee |
Basılı Malzeme Prodüktörü | David Corfield |
Strateji Planlama | Andy Edwards |
Müşteri Temsilcisi | Caroline Britt |
Direktör | Geoff Coyle |
Grafik Tasarım | Emile Wilmer |
Reklam Yazarı | Carlos Furnari |
Sanat Yönetmeni | Paulo Martins |
Yaratıcı Yönetmen | Carlos Furnari |
Yaratıcı Yönetmen | Paulo Martins |
Yaratıcı Yönetmen | Dean Maryon |
Sanat İşleri Satın Alma Sorumlusu | Maria Perez |
Fotoğrafçı | Paulo Martins |
Marketing Director | Kieran Riley |