adidas - "Tyson Gay"

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

9170

Başlık	Tyson Gay
Haftanın	180 Amsterdam
Kampanya	Gold Is Never A Given (print/online) - adidas
Reklamcı	adidas
Marka	adidas
Posted	Ağustos 2008
Sektör	Apparel, Fashion & Footwear
Slogan	Impossible is Nothing
hikaye	To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN
Medya Türü	Print
Fotoğrafçı	Gus Powell
Prodüksiyon Şirketi	2D Photo Productions
Sanat İşleri Satın Alma Sorumlusu	Kristina Floren
Sanatçı	Emile Wilmer
Proje Sorumlusu	Piers Bebbington
Basılı Malzeme Prodüktörü	Marlon Lee
Basılı Malzeme Prodüktörü	David Corfield
Strateji Planlama	Andy Edwards
Müşteri Temsilcisi	Caroline Britt
Direktör	Geoff Coyle
Grafik Tasarım	Emile Wilmer
Reklam Yazarı	Carlos Furnari
Sanat Yönetmeni	Paulo Martins
Yaratıcı Yönetmen	Carlos Furnari
Yaratıcı Yönetmen	Paulo Martins
Yaratıcı Yönetmen	Dean Maryon
Marketing Director	Kieran Riley