L'Oréal Paris - "True Match"

McCann London

McCann London London, United Kingdom

27258

Marka: L'Oréal Paris
Ülke: United Kingdom

Reklamcı: L'Oréal

Başlık	True Match
Haftanın	McCann London
Kampanya	#YoursTruly
Reklamcı	L'Oréal
Marka	L'Oréal Paris
İlk Yayınlanma Tarihi	2016 / 8
Sektör	Face Makeup
hikaye	The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
Sorun	L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them.
Medya Türü	Public Relations
Süre	60 seconds
Managing Partner	Lisa Conway
Reklam Sorumlusu	Adrien Koskas
Reklam Sorumlusu	Anika Majithia
Yaratıcı Yönetmen	Robert Brown
Yaratıcı Ekip	Regan Warner
Managing Partner	Lisa Conway
Strategic Business Lead	Alison Webber
Müşteri Direktörü	Shelley Bowcher
Müşteri Temsilcisi	Leyla Tezcan
Müşteri Temsilcisi	Emma Reitman
Proje Sorumlusu	Louise Hawthornthwaite
Strateji Planlama	David Frymann
Prodüksiyon Şirketi	Storner
Yönetmen	Fabien Constant
Fotoğrafçı	Flavien Prioreau
Görüntü Yönetmeni	Arnaud Carney
Editör	Maxime Gillier
Prodüksiyon Sorumlusu	Pierre Garnier
Post Prodüksiyon	Digital Conspiracy
Post Prodüksiyon	Tag