Warburtons Limited - "Hughie Crumpets"

WCRS

WCRS London, United Kingdom

10287

Başlık	Hughie Crumpets
Haftanın	WCRS
Kampanya	From Our Family to Yours
Reklamcı	Warburtons Limited
Marka	Warburtons Limited
İlk Yayınlanma Tarihi	2013 / 1
Ürün	Crumpets
Sektör	Biscuits, Bread, Crispbread
Slogan	From our Family to yours
hikaye	The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf.
Sorun	The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets?
Medya Türü	Television
Süre	41 seconds
Prodüksiyon Şirketi	Velocity Films
Post Prodüksiyon	MPC LDN
Yaratıcı Yönetmen	Billy Faithfull
Yaratıcı Ekip	Naz Nazli
Yaratıcı Ekip	Rob Welch
Ajans Prodüktörü	Jack Bayley
Medya Ajansı	Mindshare
Yönetmen	Anton Visser
Prodüksiyon Şirketi Prodüktör	Zayd Halim
Görüntü Yönetmeni	Peter Titchauser
Editör	Antony Lee Martin
Editör	Simon Wilcox
Ses	Munzie Thind
Post Prodüksiyon	Deliverance Post Production
Müzik	Jonathan Goldstein