| Başlık | Enemy |
| Haftanın | AMV BBDO |
| Kampanya | Enemy |
| Reklamcı | Cancer Research UK |
| Marka | Cancer Research UK |
| İlk Yayınlanma Tarihi | 2012 / 12 |
| Sektör | Disease Awareness, Support Groups & Associations |
| Slogan | One day we will beat cancer |
| felsefe | The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Gorgeous Enterprises |
| Ses Post Prodüksiyon | Wave Studios |
| Müşteri Temsilcisi | Rob Ronayne |
| Müşteri Temsilcisi | Emily Elson |
| Müşteri Temsilcisi | Helen Rae |
| Müşteri Temsilcisi | Richard Arscott |
| Ajans Prodüktörü | Anita Sasdy |
| Medya Planlama | Geoff De Burca |
| Yönetmen | Frank Budgen |
| Fotoğrafçı | Nadav Kander |
| Prodüksiyon Şirketi Prodüktör | Rupert Smyth |
| Post Prodüksiyon | The Mill London |
| Strateji Planlama | Katie Dallas |
| Strateji Planlama | Emily Harlock |
| Strateji Planlama | Craig Mawdsley |
| Sanat Yönetmeni | Nadja Lossgott |
| Reklam Yazarı | Tim Riley |
| Reklam Sorumlusu | Richard Taylor |