Başlık | Echo Chamber |
Haftanın | AMV BBDO |
Kampanya | The Economist |
Reklamcı | The Economist |
Marka | The Economist |
İlk Yayınlanma Tarihi | 2020 / 1 |
Sektör | Newspapers, Magazines, Books |
Slogan | Escape the chamber chamber chamber |
felsefe | In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday. |
Medya Türü | Outdoor/Out of Home |
Chief Marketing Officer (CMO) | Mark Cripps |
SVP, Global Head of Subscriptions Marketing | Mark Beard |
Yaratıcı Yönetmen | Nicholas Hulley |
Yaratıcı Yönetmen | Nadja Lossgott |
Yaratıcı Ekip | Augustine Cerf |
Yaratıcı Ekip | Lauren Peters |
Strateji Planlamacı | Mike Alhadeff |
Strateji Planlamacı | Craig Mawdsley |
Account Management | Gemma Troup |
Ajans Prodüktörü | Katie Fewster |
Medya Ajansı | UM London |
Medya Direktörü | Allison McMordie |
Müşteri Direktörü | Phil Hampson |
Group Business Director | Simon Clark |
Business Affairs | Maxine Thompson |