Başlık | VIP Like Me Site |
Haftanın | Agency.com |
Kampanya | VIP Like Me - Snickers |
Reklamcı | Mars, Inc. |
Marka | Snickers |
Posted | Ekim 2008 |
Sektör | Candy Bars |
hikaye | The digital component of the promotion is an original web video series featuring NFL legend Michael Strahan titled "VIP Like Me". The episodes feature Mr. Strahan answering questions from fans, teaching them how to be a Super Bowl V.I.P. The scripts were developed with Strahan's comedic personality and charisma in mind. |
felsefe | The episodes, created exclusively as web content, will appear on www.snickers.com (direct access at http://viplikeme.snickers.com) in video-sharing communities and in online rich media units. |
Sonuç | Shot at New York's Chelsea Piers, the episodes feature Strahan reading viewer mail from the comfort of a yacht. The seven-time Pro Bowler then responds with everything from proper dancing tips, a pep talk and his version of a workout. |
Medya Türü | Web Site |
Market | United States |
Daha fazla bilgi | viplikeme.snickers.com |
Yaratıcı Yönetmen | Mat Zucker |
Yaratıcı Yönetmen | Ben Abramowitz |
Yaratıcı Yönetmen Ortağı | Adam Romero |
Sanat Yönetmeni | Adam Romero |
Reklam Yazarı | Dan Cordella |
Ajans Prodüktörü | Matthew Carlin |
Senior Information Architect | Jutta Kirchgeorg |
Teknik Direktör | Luke McNeur |
Tasarımcı | Guillermo Echevarria |
Tasarımcı | Geovanny Panchame |
Video Consultant | Jeff Feder |
Quality Analyst Manager | Riddhi Thakar |
Site Kurucusu | Nishant Hivarkar |
Flash Developer | Arvind Patel |
Flash Developer | Michael Xue |
Flash Developer | Won Lee |
Flash Developer | Jane Chen |
Agency - Managing Partner | Joan Zulawski |
Müşteri Direktörü | Michael Maliner |
Müşteri Süpervizörü | Lana Reyes |
Proje Sorumlusu | Eric Tordiff |
Proje Sorumlusu | Jeannette Kim |
Müşteri Temsilcisi | Susan Tran |
Müşteri Temsilcisi | Erika Lewis |
Editör | Andrew Doga |
Editing Şirketi | Version 2 |
Özel Efektler | Version 2 |
Yönetmen | Adam Jones |
Ses Tasarım Şirketi | Joseph Fraioli |
Kompositör | Joseph Fraioli |
Prodüksiyon Sorumlusu | Lou Addesso |
Prodüksiyon Sorumlusu | Andrew Swee |
Medya Temsilcisi | Ryan Bowling |
Medya Temsilcisi | Karen Haggerty |