| Başlık | Poker |
| Haftanın | David&Goliath |
| Kampanya | Shut Up & Play - New York-New York Hotel |
| Reklamcı | MGM Mirage |
| Marka | New York-New York Hotel & Casino |
| İlk Yayınlanma Tarihi | 2008 / 10 |
| Sektör | Hotels, Resorts |
| hikaye | The rebranding of New York-New York Hotel & Casino was launched with a strong OOH campaign in Los Angeles and San Francisco where Shut Up & Play flexed its muscle by taking on yet another role, this time as a headline for all non-retail messages. The OOH work served as a great introduction to the revived Vegas brand before launching into a national print campaign with buys in People and LA Magazine. The national print buys allowed David&Goliath to have even more fun with the NY voice with headlines like, "All the fun of New York without the hot garbage smell." |
| felsefe | David&Goliath worked with renowned photographer Lauren Greenfield to capture NY-NY table gamers, slot players and club goers having fun and in the moment at various places on the casino floor including: the high limits table area, the slot machines and Rok Vegas, NY-NY's newly opened night club. |
| Sorun | THE OBJECTIVE: ENOUGH "SEXY" HIPSTER B.S. ALREADY. Stand out in the "sea of sameness" that is Las Vegas advertising…NY-NY needed to differentiate itself from the hip and sexy bandwagon that other Las Vegas casinos were on. Re-introduce the property to consumers in a fresh, new way that engages the public and prompts visitors to think of NY-NY in a different, positive light, putting them top of mind on consumers' Las Vegas destination list. Create work that could only be owned by New York-New York Hotel & Casino. |
| Medya Türü | |
| Medya Temsilcisi | Jessica Halter-Powell |
| Yaratıcı Ajans Başkanı | David Angelo |
| Yaratıcı Yönetmen | Colin Jeffery |
| Yaratıcı Yönetmen | John Kieselhorst |
| Sanat Yönetmeni | John Kieselhorst |
| Sanat Yönetmeni | Eric Waetzig |
| Reklam Yazarı | Brett Landry |
| Reklam Yazarı | David Povill |
| Reklam Yazarı | Sean Vij |
| Fotoğrafçı | Lauren Greenfield |
| Prodüksiyon Şirketi Prodüktör | Loni Weholt |
| Prodüksiyon Şirketi | Isle 8 Productions |
| Sanat İşleri Satın Alma Sorumlusu | Kristy Foss |
| Sanat İşleri Satın Alma Sorumlusu | Barb Sanson |
| Medya Temsilcisi | Kristen Milligan |
More Work
SEE ALLIrish Pub
- MARKA:
- New York-New York Hotel & Casino
- HAFTANIN:
- David&Goliath
Garbage
- MARKA:
- New York-New York Hotel & Casino
- HAFTANIN:
- David&Goliath
Real Winner
- MARKA:
- New York-New York Hotel & Casino
- HAFTANIN:
- David&Goliath
Bachelor
- MARKA:
- New York-New York Hotel & Casino
- HAFTANIN:
- David&Goliath
Shut Up & Play
- MARKA:
- New York-New York Hotel & Casino
- HAFTANIN:
- David&Goliath