Sony - "The Bottled Player"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

Ödüller

16130

Marka: Sony
Ülke: New Zealand

Reklamcı: Sony Corporation of America

Başlık	The Bottled Player
Haftanın	FCB New Zealand
Kampanya	Sony waterproof MP3 player
Reklamcı	Sony Corporation of America
Marka	Sony
İlk Yayınlanma Tarihi	2014
Ürün	Waterproof MP3 Player
Sektör	TV, Hi-Fi, Video, Personal Stereo & Accessories
felsefe	So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman. This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water.
Sorun	With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market.
Medya Türü	Case Study
Süre	105 seconds
Regional ECD	James Mok
Media Manager	Rachel Leyland
Digital Campaign Manager	Charlotte Broadbent
Social Campaign Manager	Georgia Boyce
Senior Digital Producer	Nick Niblett
Digital Director	Stephen Pearson
Senior Mac Operator	Harmen Kamsteeg
Senior Mac Operator	Hylda von Dincklage
Head of Craft	Nick Smith
Müşteri Temsilcisi	Alisha Thomas
Prodüktör	Eric Thompson
General Manager of PR	Angela Spain
Yaratıcı Yönetmen	Tony Clewett
Yaratıcı Yönetmen	Regan Grafton
Yaratıcı Ekip	Melina Fiolitakis
Yaratıcı Ekip	Kevin Walker
Müşteri Direktörü	Michelle Koome
Medya Planlama	Sarah McEwan
Sanat İşleri Satın Alma Sorumlusu	Kelly Gillard
Fotoğrafçı	Lewis Mulatero
Tasarımcı	Michael Braid
Reklam Sorumlusu	Peter Buckton