Ruby Tuesday - "Restaurant Go Boom"

BooneOakley

BooneOakley Charlotte, United States

9629

Marka: Ruby Tuesday
Ülke: United States

Reklamcı: Ruby Tuesday, Inc.

Başlık	Restaurant Go Boom
Haftanın	BooneOakley
Kampanya	Restaurant Go Boom
Reklamcı	Ruby Tuesday, Inc.
Marka	Ruby Tuesday
Posted	Aralık 2008
Sektör	Restaurants & Fast Food
hikaye	Ruby Tuesday, an American restaurant chain with over 700 locations and 26,000 employees, wanted to demonstrate how it was blowing up old ways to make way for the new. In an online campaign and companion countdown website, the chain promoted that it would explode the last remaining "old" Ruby Tuesday. Teaser viral videos created such a buzz that it overloaded the website servers. At the moment of reckoning for the chosen Ruby Tuesday restaurant location, a live shot was set up using actors who portrayed hardhats, media reporters with their satellite transmission truck, and a number of white-collar types. Real consumers happened upon the scene. Recording the event for web broadcast enabled a bit of camera trickery, for at the moment of detonation, a miniature scale model of an adjacent fake competitor restaurant was blown to smithereens. It appeared to all that Ruby Tuesday had bumbled the blast and had inadvertently leveled the 'competition' quite literally. Carrying the hoax even further, the chain release a video apology for the 'mistaken demolition'. We won't blow the ending of this video case study. Let's just say the results were smashing.
Medya Türü	Case Study
Süre	225 seconds
Medya Direktörü	Demian Brink
Müşteri Süpervizörü	barrett pack
Müşteri Temsilcisi	Kristen Garnett
Yaratıcı Yönetmen	John Boone
Sanat Yönetmeni	Matt Klug
Sanat Yönetmeni	Ryan Holland
Reklam Yazarı	Jim Robbins
Prodüktör	Craig Jelniker
Reklam Yazarı	Keith Greenstein
Reklam Yazarı	Josh Leutz
Media Supervisor	Meghan Leimenstoll