Eletromidia - "Guarded Bus Stop"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

5313

Başlık	Guarded Bus Stop
Haftanın	AlmapBBDO
Kampanya	Guarded Bus Stop
Reklamcı	Eletromidia
Marka	Eletromidia
İlk Yayınlanma Tarihi	2023 / 6
Sektör	Advertising & Communication
hikaye	Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government.
Medya Türü	Case Study
Süre	135 seconds
Yaratıcı Ekip	Rafael Gil
Yaratıcı Ekip	Rodrigo Almeida
Yaratıcı Ekip	Gustavo Tasselli
Yaratıcı Ekip	Ingryd Cruz
Yaratıcı Ekip	Fernando Christo
Media (Agency side)	Rafaela Alves
Media (Agency side)	Suellen Kiss
Media (Agency side)	Thiago Gonzales
Prodüksiyon Şirketi	CINE
Chief Executive Officer (CEO)	Filipe Bartholomeu
Yaratıcı Ajans Başkanı	Luiz Sanches
Yaratıcı Ajans Başkanı	Marco Giannelli
Yaratıcı Yönetmen	Rafael Gil
Yaratıcı Yönetmen	Rodrigo Almeida
Reklam Sorumlusu	Lucio Schneider
Reklam Sorumlusu	Marcelo Pacheco