Başlık | Tiger Royalty |
Haftanın | Happiness Brussels, an FCB Alliance |
Kampanya | Tiger royalty |
Reklamcı | Panthera |
Marka | Panthera |
Posted | Aralık 2015 |
Sektör | Animal Rights/Safety/Adoption |
hikaye | Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. |
Medya Türü | Television & Cinema |
Süre | |
Strategic Director | Karen Corrigan |
CEO Happiness Saigon | Alan Cerutti |
Yaratıcı Yönetmen | André Mota |
Chief Innovation | Kris Hoet |
Müşteri Direktörü | Pascal Kemajou |
Grafik Tasarım | Anna Touvron |
Web Development | Bliss Interactive |
Editör | Philippe Blondeau |
Film Production Company | Moxy |
Ajans Prodüktörü | Bart Vande Maele |
Account Management Happiness Saigon | Livia Lancelot |
Account Management Happiness Saigon | Nejwa Jacobs |
Yaratıcı Yönetmen | Pieter Claeys |
Yaratıcı Yönetmen | Niek Eijsbouts |
Yaratıcı Yönetmen | Philippe Fass |
Yaratıcı Yönetmen | Geoffrey Hantson |