| Başlık | Green |
| Haftanın | Y&R Israel |
| Kampanya | Creating wonder out of basics - Strauss Group |
| Reklamcı | Strauss Group Inc. |
| Marka | Strauss |
| Posted | Mart 2009 |
| Sektör | Food |
| hikaye | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Sorun | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Medya Türü | |
| Market | Israel |
| Post Prodüksiyon | Gravity |
| Yaratıcı Yönetmen | Gideon Amichay |
| Yaratıcı Yönetmen | Yoram Levy |
| Yaratıcı Grup Başkanı | Lior Zaid |
| Sanat Yönetmeni | Ayelet Chen |
| Sanat Yönetmeni | Tani Zipper |
| Reklam Yazarı | Matan Yedidya |
| Ajans Prodüktörü | Shira Robas |
| Yönetmen | Rani Carmeli |
| Sanatçı | Hanoch Piven |
| Branding Director | Zeev Ravid |
| Tasarımcı | Roi Davidson |
| Tasarımcı | Kamil Mekhti |
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