Başlık | Embrace Change |
Haftanın | Deutsch NY |
Kampanya | Embrace Change (D.C.) - IKEA |
Reklamcı | IKEA |
Marka | IKEA |
Posted | Ocak 2009 |
Sektör | Retail, Distribution & Restaurants |
hikaye | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers. |
felsefe | Three lucky winners will receive IKEA gift cards valued at $1,500. |
Sorun | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
Sonuç | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
Medya Türü | Web Site |
Daha fazla bilgi | embracechange09.com |
Medya Temsilcisi | Louise Thach |
Medya Temsilcisi | Shaun Leavy |
Medya Direktörü | Vonda LePage |
Yaratıcı Ajans Başkanı | Heh Assoc |
Grup Yaratıcı Direktörü | Nathan Hunt |
Reklam Yazarı | Nick Bayne |
Sanat Yönetmeni | Grant Piper |
Prodüktör | Lauren Ziffer |
Ajans Prodüktörü | Sam Helfer |
Tasarımcı | Joseph Barille |
Programcı | Michael Nicosia |
Uygulama Geliştirme | Scott Alcid |
Uygulama Geliştirme | Mike Gomez |
QA | Carlos Solorzano |
Prodüksiyon Sorumlusu | Jeremy Rosenberg |
Prodüktör | Nili Suhami |
Sanat Yönetmeni | Anthony Alvarez |