| Başlık | Doritos Guru YouTube Channel |
| Haftanın | Proximity Canada |
| Kampanya | Doritos Guru - Doritos |
| Reklamcı | PepsiCo Inc. |
| Marka | Doritos |
| Posted | Mart 2009 |
| Sektör | Cocktail Snacks |
| hikaye | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| Sorun | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| Medya Türü | Web Site |
| Daha fazla bilgi | www.youtube.com/user/doritosguru |
| Yaratıcı Yönetmen | John Gagne |
| Yaratıcı Yönetmen | Ian MacKellar |
| Yaratıcı Yönetmen Ortağı | Jon Webber |
| Reklam Yazarı | Jon Webber |
| Sanat Yönetmeni | Andrew Kontra |
| Proje Sorumlusu | Jason Dick |
| Flash Developer | Lanny Geffen |
| İnteraktif Prodüksiyon Şirketi | Stuzo Group |
| Müşteri Temsilcisi | Tim Welsh |
| Müşteri Temsilcisi | Cheryl Gosling |
| Müşteri Temsilcisi | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |
More Work
SEE ALLPorcupines
- MARKA:
- Gillette
- HAFTANIN:
- BBDO New York
Back and Shoulders
- MARKA:
- Gillette
- HAFTANIN:
- Proximity Canada
Armpit
- MARKA:
- Gillette
- HAFTANIN:
- Proximity Canada
Head
- MARKA:
- Gillette
- HAFTANIN:
- Proximity Canada
Chest
- MARKA:
- Gillette
- HAFTANIN:
- Proximity Canada
Groin
- MARKA:
- Gillette
- HAFTANIN:
- Proximity Canada
Banner 2
- MARKA:
- RBC
- HAFTANIN:
- BBDO Canada
Banner 1
- MARKA:
- RBC
- HAFTANIN:
- BBDO Canada