| Başlık | Amy |
| Haftanın | FCB London |
| Kampanya | Stop abuse before it starts |
| Reklamcı | National Society for the Prevention of Cruelty to Children |
| Marka | NSPCC |
| İlk Yayınlanma Tarihi | 2013 / 4 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. |
| felsefe | To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. |
| Medya Türü | Television & Cinema |
| Süre | |
| Yaratıcı Yönetmen | Al Young |
| Reklam Yazarı | Simon Cenamor |
| Sanat Yönetmeni | Raymond Chan |
| Other | Keren Bester |
| Other | Susie Shing |
| Müşteri Direktörü | Charlie McDevitt |
| Prodüktör | Dave Clark |
| Medya Ajansı | OMD |
| Prodüksiyon Şirketi | Stink Films |
| Yönetmen | Yann Demange |
| Editör | Ian Berry |
| Post Prodüksiyon | The Mill London |
| Ses Post Prodüksiyon | Nick David |
More Work
SEE ALLCycling
- MARKA:
- Sport England
- HAFTANIN:
- FCB London
Swimming
- MARKA:
- Sport England
- HAFTANIN:
- FCB London
Rowing
- MARKA:
- Sport England
- HAFTANIN:
- FCB London
Football
- MARKA:
- Sport England
- HAFTANIN:
- FCB London
Boxing
- MARKA:
- Sport England
- HAFTANIN:
- FCB London
Stare
- MARKA:
- Sport England
- HAFTANIN:
- FCB London