Barclay's Women Football League - "The Unstoppable BWSL Continues"

Dark Horses

Dark Horses London, United Kingdom

384

Başlık	The Unstoppable BWSL Continues
Haftanın	Dark Horses
Kampanya	The Unstoppable BWSL Continues
Reklamcı	The Football Association (FA)
Marka	Barclay's Women Football League
İlk Yayınlanma Tarihi	2022 / 9
Sektör	Sports Teams, Sports Events
hikaye	After the Lionesses won Euro 2022, women’s football has never been more popular. To keep momentum going and remind fans of the drama unfolding every week in the WSL, we created a season launch campaign showing the women’s game as one unstoppable journey. Capturing the excitement of a season in 30 seconds, we used 129 clips and stills that were individually rotoscoped and cut out. These were then pieced together into an animated collage combining multiple animation techniques, graphic design and stop motion. The result: a rich, multi-layered edit that dynamically tracked passages of play while representing the entire WSL.
Medya Türü	Television
Süre	30 seconds
Prodüksiyon Şirketi	Electric Theatre Collective
Post Prodüksiyon	Electric Theatre Collective
Yaratıcı Yönetmen	Steve Howell
Yaratıcı Yönetmen	Josh Pearce
Ajans Prodüktörü	Andy Walsh
Ses Tasarım Şirketi	Wave
Yaratıcı Ekip	Hannah Rendell
Yaratıcı Ekip	Lara Hallam
Direktör	Caroline McCulloch
Müşteri Temsilcisi	Mike Warren
Yönetmen	Ewan Jones Morris
Prodüksiyon Şirketi Prodüktör	Andy Salem