Rick Dodds
Yaratıcı Ortak at Don't Panic
New York, United States
BaşlıkDance at Liverpool Street Station
Haftanın
Kampanya Life's for sharing - T mobile
Reklamcı T-Mobile
Marka T-Mobile
İlk Yayınlanma Tarihi 2009 / 1
Sektör Telecommunications Services
Slogan Life’s for sharing
hikaye Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
felsefe Life’s For Sharing.
Sorun OBJECTIVE-Differentiate T-Mobile.

ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.

INSIGHT – Sharing and generosity are the new spirit of the age: after an age
of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Medya Türü Television
Süre
Market United Kingdom
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Strateji Planlama
Müşteri Temsilcisi
Prodüksiyon Şirketi
Yönetmen
Prodüksiyon Şirketi

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