Başlık | Dance at Liverpool Street Station |
Haftanın | Saatchi & Saatchi |
Kampanya | Life's for sharing - T mobile |
Reklamcı | T-Mobile |
Marka | T-Mobile |
İlk Yayınlanma Tarihi | 2009 / 1 |
Sektör | Telecommunications Services |
Slogan | Lifes for sharing |
hikaye | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
felsefe | Lifes For Sharing. |
Sorun | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
Medya Türü | Television |
Süre | |
Market | United Kingdom |
Reklam Yazarı | Steve Howell |
Sanat Yönetmeni | Paul Silburn |
Sanat Yönetmeni | Kate Stanners |
Sanat Yönetmeni | Rick Dodds |
Strateji Planlama | Gareth Ellis |
Müşteri Temsilcisi | James Griffiths |
Prodüksiyon Şirketi | Partizan London |
Yönetmen | Michael Gracey |
Prodüksiyon Şirketi | The Mill London |