| Başlık | Children III |
| Haftanın | Africa |
| Kampanya | What's Behind? |
| Reklamcı | CEPIA |
| Marka | CEPIA Institutional |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Human Rights |
| Slogan | Find out what's behind the clothes you buy. |
| hikaye | In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. |
| Medya Türü | Magazine |
| Yaratıcı Yönetmen Ortağı | Bernardo Romero |
| Reklam Yazarı | Juliana Uchoa |
| Yaratıcı Yönetmen | HUMBERTO Fernandez |
| Yaratıcı Yönetmen | Sergio Gordilho |
| Yaratıcı Yönetmen | Rafael Pitanguy |
| Yaratıcı Yönetmen Ortağı | Beto Rogoski |
| Sanat Yönetmeni | Joao Souza |
| İlüstrasyon | Imagem Boreal |
More Work
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- HAFTANIN:
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Handle with care - Long version
- MARKA:
- Greenpeace Brazil
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Handle with care - Short version
- MARKA:
- Greenpeace Brazil
- HAFTANIN:
- VML Brazil
Handle with care
- MARKA:
- Greenpeace Brazil
- HAFTANIN:
- VML Brazil
Los Santos +3ºc
- MARKA:
- Greenpeace
- HAFTANIN:
- VML
Smiles Everywhere
- MARKA:
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- HAFTANIN:
- VML Brazil