| Başlık | Sound Names |
| Haftanın | VML Lima |
| Kampanya | Sound Names |
| Marka | Bolivar Baby & Kids |
| İlk Yayınlanma Tarihi | 2024 / 4 |
| Sektör | Cleaning Products, Soaps, Detergents |
| felsefe | In Peru, according to RENIEC (National Registry of Identification and Civil Status), there are people with peculiar names such as Chucky, Joker or Merry Christmas. According to specialists, far from being funny, such a name can have a negative impact on the construction of one’s personality, as our name is the first sign of our identity, and being called by the names mentioned before can generate future bullying or harassment. Therefore, Bolivar Baby & Kids, the detergent that specializes in baby clothes care, has developed a way for babies to participate in the choice of their name: Sound Names. Taking advantage of the fact that babies in the womb can recognize pleasant sounds from week 29 onward, we turned name options into unique melodies with the help of music production software, which features a tool called “Piano Roll” that offers a distinctive visual representation of musical notes in a melody. We chose notes that form letters, thus giving sounds to the names..This way, mothers played the melodies to their babies, and upon perceiving a reaction from the baby, they knew that was the name they wanted to give them. |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Álvaro Rojas |
| Reklam Sorumlusu | Claudia Cornejo |
| Reklam Sorumlusu | Daniel Cuneo |
| Reklam Sorumlusu | Ana Belén Espinoza |
| Reklam Sorumlusu | Adriana Peña |
| Global Chief Creative Officer | Debbi Vandeven |
| Deputy Chief Creative Officer | Rafael Pitanguy |
| Regional Chief Creative Officer | Nino Goldberg |
| Deputy Regional Chief Creative Officer | Daniel Minaker |
| Deputy Regional Chief Creative Officer | Sebastian Tarazaga |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Yaratıcı Ajans Başkanı | Tin Sanchez |
| Yaratıcı Yönetmen | Carlos Fernández |
| Yaratıcı Yönetmen | Poke Meza |
| Senior Art Director | Fernando Guerra |
| Senior Copywriter | Kevin Torres |
| Senior Graphic Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Prodüktör | Katherina Vilcarima |
| Client Services Director | Sara Roif |
| Müşteri Direktörü | Anne Achata |
| Müşteri Temsilcisi | Fabrizio Bullon |
| Social Media Manager | Solange Uchuya |
| Prodüksiyon Şirketi | Cine70 Films |
| Yönetmen | Jeff Carrera |
| Görüntü Yönetmeni | Julieta Sigot |
| Prodüksiyon Sorumlusu | Giselle Bedón |
| Prodüksiyon Sorumlusu | Paola Pastrana |
| Music Creative Director | Rodrigo Malnati |
| Kompositör | Alonso del Carpio |
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