Başlık | Her |
Başlık (ana dil) | Ella |
Haftanın | Proximity Barcelona |
Kampanya | Magical Messages |
Reklamcı | Vileda Espana |
Marka | Vileda |
Posted | Kasım 2014 |
Sektör | Cleaning Products, Soaps, Detergents |
Sorun | With a history spanning more than 65 years, Vileda® is one of the most recognisable domestic cleaning product brands on the market. Vileda is the absolute leader in the Spanish mechanical cleaning equipment market (mops, dry cleaning clothes, brooms, scouring pads and gloves) but its share of the market is constantly falling due to the distribution brand. The company's innovation and growth strategy is moving towards products that make cleaning more convenient through the use of premium systems: Cleaning robots, chemicals, etc. That's where Magical comes in. It's a product with a revolutionary concept that, as well as cleaning, prevents water and lime scale marks from forming on shower screens, mirrors, windows, taps and tiled surfaces. It is Vileda's first product in this category. |
Sonuç | There are things you have tried asking for in many ways. With post-its. By asking nicely. And by getting annoyed too. Perhaps its time to try a new way of asking. One that lasts. That surprises. That makes an impact. Magical Messages by Vileda. |
Medya Türü | Web Film |
Süre | |
Medya Ajansı | Infinity Media |
Grup Yaratıcı Direktörü | Eva Santos |
Yaratıcı Yönetmen | Ferran Lafuente |
Yaratıcı Ekip | Sergio Lahoz |
Yaratıcı Ekip | Laura Cuni |
Müşteri Direktörü | Alba Cristóbal |
Prodüksiyon | Mercé Fernández |
Prodüksiyon | Diana Asenjo |
Prodüksiyon | Ruben Mejías |
Prodüksiyon | Lluís Garcia |
Yönetmen | Humbert Aparicio |
Prodüksiyon Şirketi | Division Q |