Target - "Preparing"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

13008

Marka: Target
Ülke: United States

Reklamcı: Target

Başlık	Preparing
Haftanın	Wieden + Kennedy
Kampanya	2 Day Sale - Target
Reklamcı	Target
Marka	Target
İlk Yayınlanma Tarihi	2010 / 11
felsefe	The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday.
Sonuç
Medya Türü	Television
Grafik	Clint Chang
Prodüktör	Jessica Locke
Other	Dave Wagg
Other	Lime
Other	Terry O’Grady
Sanatçı	Jim Bohn
Other	Liquid
Post Prodüksiyon	Christie Price
Editör	Adam Jenkins
Editing Şirketi	Feed The Walrus
Görüntü Yönetmeni	Ramsey Nickell
Prodüktör	Nate Young
Prodüksiyon Sorumlusu	Cindy Becker
Yönetmen	Wayne McClammy
Prodüksiyon Şirketi	Hungry Man
Prodüktör	Ben Grylewicz
Yaratıcı Yönetmen	Susan Hoffman
Yaratıcı Yönetmen	Mark Fitzloff
Müşteri Temsilcisi	Margaret Kendall
Müşteri Temsilcisi	Jordan Delapoer
Prodüktör	Melanie Fedunok
Prodüktör	Hayley Goggin
Sanat Yönetmeni	Robert Kendall
Reklam Yazarı	Jason Kreher
Yaratıcı Yönetmen	Rob Thompson
Yaratıcı Yönetmen	Monica Taylor