Senior vice-president & national creative director
at
J. Walter Thompson India, Mumbai
Mumbai, India
| Başlık | Movienight Friday |
| Haftanın | Wunderman Thompson South Asia |
| Kampanya | #lockdownhairstyles |
| Reklamcı | Unilever |
| Marka | Sunsilk |
| İlk Yayınlanma Tarihi | 2020 / 4 |
| Sektör | Shampoos & Conditioners |
| felsefe | The Sunsilk girl is always on the go and making the most of the opportunities life has to offer. However, during the lockdown she feels restricted and has to make do with not going out, seeing her friends and generally living her life to the fullest. Hence the idea of DIY #lockdownhairstyles for every day of the week was born. Conceptualized, written, directed and edited by Wunderman Thompson, South Asia, a video series for each day of the week was created. Sunsilk wanted to encourage young girls to make an effort to look good for themselves for any and every reason every day, particularly during a lockdown. The DIY three step easy hairstyle videos enable girls to feel a world of a difference with something as simple as a hairdo and have fun while doing it. All episodes in this series were self-shot on a phone and through zoom.Through each episode and each new look, the emphasis was on ways to find the good even during this challenging time. Through Sunsilkgirlgiri #lockdownhairstyles, girls are being encouraged to participate and send in their innovative hairdos. |
| Medya Türü | İnteraktif |
| Süre | |
| Regional Creative Director | Tista Sen |
| AVP & Sr CD | Ashish Pathak |
| AVP & Sr CD | Chandni Kapur |
| Reklam Yazarı | Vrinda Varnekar |
| Creative Supervisor | Aindrila Chatterjee |
| SVP & Managing Partner | Kishore Tadepalli |
| VP & CSD | Roneeta Ghosh |
| Müşteri Direktörü | Megha Sharma |
| Müşteri Temsilcisi | Brijraj Badoria |
| Reklam Sorumlusu | Harman Dhillon |
| Reklam Sorumlusu | Sushri Panda |
| Reklam Sorumlusu | Pratik Kapadia |
| Reklam Sorumlusu | Sandhya Poojary |
More Work
SEE ALLAMFI nudges savers to participate in India’s growth story
- MARKA:
- AMFI
- HAFTANIN:
- Wunderman Thompson South Asia
Goodknight Jumbo Fast Card prevents mosquitoes from spoiling family fun
- MARKA:
- Goodknight Jumbo Fast Card
- HAFTANIN:
- Wunderman Thompson South Asia
The Nameless Women
- MARKA:
- Warah
- HAFTANIN:
- Wunderman Thompson South Asia
A New Earning Member
- MARKA:
- Tata Power
- HAFTANIN:
- Wunderman Thompson South Asia
Swish-Dab-Dab your way to radiant skin
- MARKA:
- Charmis Face Serum
- HAFTANIN:
- Wunderman Thompson South Asia
Dry Skin Ko Do Nature Ka Pyaar
- MARKA:
- Everyuth Naturals
- HAFTANIN:
- Wunderman Thompson South Asia
#BoreNoMore
- MARKA:
- Faasos
- HAFTANIN:
- Wunderman Thompson South Asia
Study Time Thursday
- MARKA:
- Sunsilk
- HAFTANIN:
- Wunderman Thompson South Asia
Wow Wednesday
- MARKA:
- Sunsilk
- HAFTANIN:
- Wunderman Thompson South Asia