| Başlık | Hard To Impress (30s) |
| Haftanın | Colenso BBDO Auckland |
| Kampanya | The Child Replacement Programme |
| Reklamcı | Mars, Inc. |
| Marka | Pedigree |
| Posted | Haziran 2017 |
| Sektör | Pet Food, Pet Care Products & Services |
| hikaye | Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Exit Films |
| Medya Ajansı | Starcom NZ |
| Yaratıcı Yönetmen | Steve Cochrane |
| Sanat Yönetmeni | Andre Sallowicz |
| Reklam Yazarı | Simon Vicars |
| Yönetmen | Adam Gunser |
| Prodüksiyon Şirketi Prodüktör | Declan Cahill |
| Müşteri Temsilcisi | Alice Sopwith |
| Direktör | Abbi Barker |
| Fotoğrafçı | Will Bailey |
| Sound Designer | Franklin Road |
| Creative Chairman | Nick Worthington |
| Group Business Director | Ahmad Salim |
| Brand Manager | Maria Parsons (Granados) |
| Strateji Planlama | Ed Gunn |
| Marketing Manager | Cormac van den Hoofdakker |
| Marketing Director | Oliver Downs |
| Director of Broadcast | Jen Storey |
| Prodüktör | Serena Fountain-Jones |
| Müşteri Temsilcisi | Jaimie Crighton |
| Executive Digital Producer | Tim Freeman |
| Digital Producer | Will Thorat |
| Digital Design | Dean Pomfret |
| Digital Developer | Dave Arcus |
| Retoucher | Reks Kok |
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