Bundaberg Rum - "Bundy Think Tank"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

10170

Marka: Bundaberg Rum
Ülke: Australia

Reklamcı: Diageo

Başlık	Bundy Think Tank
Haftanın	Leo Burnett Sydney
Kampanya	Bundy Think Tank
Reklamcı	Diageo
Marka	Bundaberg Rum
Posted	Temmuz 2011
Sektör	Alcoholic
felsefe	Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films.
Medya Türü	Web Film
Uygulama Geliştirme	Kevin Brown/William Parry
Prodüktör	Adrian Gunadi
Müzik	Song Zu
Editing Şirketi	Guillotine
Post Prodüksiyon	Cutting Edge
Görüntü Yönetmeni	Daniel Ardilley
Yönetmen	Robin Walters
Ajans Prodüktörü	Tim Denton
Strateji Planlama	Warwick Heathwood
Müşteri Direktörü	Jodi McLeod
Müşteri Süpervizörü	Peter Bosilkovski
Sanat Yönetmeni	Dan Oliva
Other	Rob Kleckner
Sanat Yönetmeni	Kieran Ots
Reklam Yazarı	Rupert Taylor
Sanat Yönetmeni	Time Green
Yaratıcı Yönetmen	Tim Greenwood
Yaratıcı Yönetmen	Andy DiLallo
Tasarımcı	David Mugford
Prodüktör	Tara Riddell
Prodüktör	Peter Grasse