AXA - "Sustainability"

Publicis Conseil

Publicis Conseil Paris, France

376

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Marka: AXA
Ülke: France

Reklamcı: AXA

Başlık	Sustainability
Haftanın	Publicis Conseil
Kampanya	Even goodwill needs a little help
Reklamcı	AXA
Marka	AXA
İlk Yayınlanma Tarihi	2024 / 2
Sektör	Banking, Finance, Law & Insurance
hikaye	AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
Medya Türü	Television
Süre	86 seconds
Yaratıcı Ajans Başkanı	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Yaratıcı Yönetmen	Steve O’Leary
Sanat Yönetmeni	Cedric Moutaud
Sanat Yönetmeni	Emmanuelle Bougueret
Reklam Yazarı	Jean-Christophe ROYER
Reklam Yazarı	Montassar Chlaika
Strateji Planlamacı	Marion le Forsonney
Prodüksiyon Şirketi	Prodigious Paris
Prodüktör	Armelle Sudron
Prodüksiyon Şirketi	Soup Films
Yönetmen	Matt Smukler
Görüntü Yönetmeni	Albrecht Silberberger
Prodüksiyon Sorumlusu	Ada Zuiderhoek
Prodüksiyon Sorumlusu	Jana Salome Melzer
Editör	Yannick Giffard
Editör	Fred Baudet
Post Prodüksiyon	Prodigious Paris