Backus SABMiller - "Join the call"

Y&R Lima

Y&R Lima Lima, Peru

5804

Başlık	Join the call
Haftanın	Y&R Lima
Kampanya	When Peru plays, we all play
Reklamcı	Club Colombia Beer
Marka	Backus SABMiller
İlk Yayınlanma Tarihi	2011 / 10
Ürün	Cristal Beer
Sektör	Beers, Ciders, Lagers
Slogan	When Peru plays, we all play
hikaye	<br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team. The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions.
Medya Türü	Television & Cinema
Yaratıcı Yönetmen	Flavio Pantigoso
Head of Art	Christian Sanchez
Yaratıcı Yönetmen	Germán Garrido
Yaratıcı Yönetmen	Juan Donalisio
Reklam Yazarı	Christopher Vásquez
Sanat Yönetmeni	Renzo Vásquez
Ajans Prodüktörü	Daniel Ramirez Gastón
Strateji Planlamacı	Eduardo Grisolle
Müşteri Direktörü	Sandra Zarak
Müşteri Temsilcisi	Javier Acosta
Prodüksiyon Sorumlusu	Paola Argüelles
Post Prodüksiyon	Zeppelin
Ses Tasarım Şirketi	Audiopost
Ses	Alejandro Rodriguez
Müzik	Jose Luis Eyzaguirre