Pepsi - "Enjoy"

BBDO Canada

BBDO Canada Toronto, Canada

11070

Marka: Pepsi
Ülke: Canada

Reklamcı: PepsiCo Inc.

Başlık	Enjoy
Haftanın	BBDO Canada
Kampanya	Word Play - Pepsi
Reklamcı	PepsiCo Inc.
Marka	Pepsi
Posted	Haziran 2009
Sektör	Soft Drinks, Tonics
Slogan	joyitforward.ca
hikaye	Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand.
Sorun	The Joy It Forward English Canada campaign uses television and billboard ads that are synonymous in their look to emanate and radiate the feeling of joy. The ads use light and bright colours that intrinsically make people feel more optimistic, which then becomes infectious. Bold words and phrases in the ads use the new Pepsi smile logo in place of letters. Smile More, Jump for Joy and Lets Go are just some of the phrases that appear in the outdoor ads, encouraging consumers to spread the joy. High-impact media placements will spread the joy by making cities a little bit brighter.
Medya Türü	Billboard
Market	Canada
Yaratıcı Yönetmen	Ian MacKellar
Reklam Yazarı	Craig McIntosh
Sanat Yönetmeni	Jaimes Zentil
Ajans Prodüktörü	Christie Gawenda
Prodüksiyon Şirketi	Ricochet
Prodüksiyon Şirketi	SGL Studio - Built Productions
Strateji Planlamacı	Ed Caffyn
Müşteri Temsilcisi	Tim Welsh
Müşteri Temsilcisi	Sheng Sinn
Müşteri Temsilcisi	Katie Lynn
Müşteri Temsilcisi	Jill Patterson