Tochka Bank - "The Wrong Bank"

Voskhod

Voskhod Ekaterinburg, Russia

Ödüller

15621

Marka: Tochka Bank
Ülke: Russia

Reklamcı: Tochka Bank

Başlık	The Wrong Bank
Haftanın	Voskhod
Kampanya	The Wrong Bank
Reklamcı	Tochka Bank
Marka	Tochka Bank
İlk Yayınlanma Tarihi	2019 / 3
Sektör	Banking, Finance, Law & Insurance
hikaye	Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better.
Medya Türü	Television
Süre	60 seconds
film müziği	Angel
MUSIC Artist	Massive Attack
Reklam Sorumlusu	Yana Gannik
Reklam Sorumlusu	Tatyana Kornaushchenko
Reklam Sorumlusu	Konstantin Baydak
Reklam Sorumlusu	Aleksandra Prytkova
Reklam Sorumlusu	Sofya Maslennikova
Reklam Sorumlusu	Yana Istomina
Reklam Yazarı	Anton Rozhin
Reklam Yazarı	Darya Ovechkina
Sanat Yönetmeni	Agnieszka Brzezina
Müşteri Temsilcisi	Irina Shubina
Yaratıcı Yönetmen	Andrey Gubaydullin
Head of Strategy	Dmitry Donik
Prodüksiyon Şirketi	Daddy’s Film Production
Yönetmen	Ilya Naishuller
Post Prodüksiyon	CGF