Penningtons - "Penningtons Magic Mirror"

DDB Canada

DDB Canada Toronto, Canada

9933

Marka: Penningtons
Ülke: Canada

Reklamcı: Penningtons

Başlık	Penningtons Magic Mirror
Haftanın	DDB Canada
Kampanya	Penningtons Magic Mirror
Reklamcı	Penningtons
Marka	Penningtons
İlk Yayınlanma Tarihi	2011 / 11
Sektör	Women's Clothing
Slogan
hikaye	Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.
Medya Türü	Web Film
Editör	Christina Humphries
Post Prodüksiyon	Rooster/Track & Field
Prodüktör	Jen Walker
Görüntü Yönetmeni	Tyler Williams
Yönetmen	Curtis Wehrfritz
Prodüksiyon Şirketi	Untitled
Prodüksiyon Sorumlusu	Lexy Kavluk
Müşteri Temsilcisi	Leigh Farlow
Müşteri Temsilcisi	Jamie Maxfield
Müşteri Temsilcisi	Jacqui Faclier
Müşteri Temsilcisi	Wendy Caricari
Ajans Prodüktörü	Sarah Lasch
Ajans Prodüktörü	Caroline Clarke
Sanat Yönetmeni	Yusong Zhang
Reklam Yazarı	Daniel Bonder
Yaratıcı Yönetmen	Todd Mackie
Yaratıcı Yönetmen	Denise Rossetto
Other	Frederic Boivin
Other	Jeff Ronald
Other	Rhonda Sandler
Other	Ginette Harnois