| Başlık | Playgrounds |
| Haftanın | DiMassimo Goldstein |
| Kampanya | Start a lie - Tappening |
| Reklamcı | Tappening.com |
| Marka | Tappening |
| Posted | Haziran 2009 |
| Ürün | Tap water |
| Sektör | Environmental & Ecological Issues |
| Slogan | If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com |
| hikaye | The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment. |
| Medya Türü | |
| Market | United States |
| Daha fazla bilgi | www.startalie.com/ |
| Yaratıcı Yönetmen | Mark DiMassimo |
| Sanat Yönetmeni | Chris Carlberg |
| Reklam Yazarı | Justin Prichard |
| İlustratör | Jan Kallwejt |
| Müşteri Direktörü | Steve Dolan |
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